With the end of 2008 hurtling towards us many bloggers are beginning to cast our minds forward into the new year ahead to set goals, make resolutions and come up with strategies and plans to grow their blogs in 2009.
While looking forward and planning to improve your blog is something well worth putting time aside for - I’ve found that you can drastically enhance the forward thinking that you do by doing another step first - reflecting upon the past.
The mistake that many bloggers make in only looking forward is that they often fail to capitalize upon and build upon lessons that they’ve already learned.
An Example
I spoke with one blogger this morning who I think illustrates this perfectly. I won’t name him as I don’t want to cause embarrassment but he emailed me to tell me about how he was about to completely relaunch his blog in the coming days. He’d put up a holding page where his old blog had been, was going to launch a completely new design with new branding, he was changing the name and tag line of the blog, was going to change his posting frequency from 3 posts a day to 2-3 posts a week and most strikingly was changing the topic of his blog quite significantly.
When I emailed the blogger back to ask his reasoning for the drastic change of his blog he responded by saying that ‘it’s time for a change’. He reflected that he thought his readers might be bored and he himself wanted a change. His reasons didn’t go much beyond this.
Now don’t get me wrong - there’s nothing wrong with reinvention and changing course with your blog - what this blogger is doing could be a very smart move - but a smarter move would be to do a little reflection on how his blog had been going, identifying what was working and what wasn’t and building upon the good stuff - instead of effectively knocking it all down and rebuilding on the rubble.
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